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Whence makes thoughtful sourcing an easier lift.

Our hospitality marketplace connects buyers to vetted brands with high standards.

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A luxurious bedroom with a view of classic European architecture through French windows with wrought iron railings. The room has an elegant gray color scheme, a large bed with crisp white linens, and a blue pillow with a circular pattern adding a pop of color. One wall is adorned with a vibrant wallpaper featuring tropical birds among green foliage. A small bedside lamp and built-in shelves with neatly arranged books add a cozy touch to the room.A luxurious bedroom with a view of classic European architecture through French windows with wrought iron railings. The room has an elegant gray color scheme, a large bed with crisp white linens, and a blue pillow with a circular pattern adding a pop of color. One wall is adorned with a vibrant wallpaper featuring tropical birds among green foliage. A small bedside lamp and built-in shelves with neatly arranged books add a cozy touch to the room.Two product call outs using white circles with one popup reading "White Bedside Wall Sconce" and the second "White long-staple cotton linens".A product call out using a white circle with a popup reading "White long-staple cotton linens".
This image depicts a cozy dining area within a restaurant that boasts a scenic view through large windows. The dining setup is intimate and elegant, featuring round tables with high-backed chairs upholstered in a rich, orange fabric with a geometric pattern. The chairs are paired with soft gray cushions, adding an element of comfort to the setting. The tables are meticulously set with fine stemware and folded navy napkins, hinting at a fine dining experience. The flooring has a distinctive red tile with a geometric design that adds warmth and a touch of tradition to the atmosphere. The large windows offer a panoramic view of a coastal scene, with palm trees and a clear sky visible in the distance, as well as a glimpse of a parking area, suggesting the restaurant's proximity to a busy location. The natural light from the windows enhances the ambience, making it an inviting space for a meal with a view. This image depicts a cozy dining area within a restaurant that boasts a scenic view through large windows. The dining setup is intimate and elegant, featuring round tables with high-backed chairs upholstered in a rich, orange fabric with a geometric pattern. The chairs are paired with soft gray cushions, adding an element of comfort to the setting. The tables are meticulously set with fine stemware and folded navy napkins, hinting at a fine dining experience. The flooring has a distinctive red tile with a geometric design that adds warmth and a touch of tradition to the atmosphere. The large windows offer a panoramic view of a coastal scene, with palm trees and a clear sky visible in the distance, as well as a glimpse of a parking area, suggesting the restaurant's proximity to a busy location. The natural light from the windows enhances the ambience, making it an inviting space for a meal with a view.Two product call outs using white circles with one popup reading "Grey handwoven throw pillow" and the second "Stainless steel flatware".A product call out using a white circle with a popup reading "Stainless steel flatware".
The image features a modern bathroom interior with a minimalist design aesthetic. A free-standing white toilet is visible on the left, beside a tall, obscured glass divider, providing a sense of privacy while still allowing light to pass through. The walls are finished with a mix of materials, combining a rough, plaster-like texture with a smooth, rust-colored section that creates a warm contrast against the cooler tones of the space. The bathtub is sleek and white, fitted with black fixtures that match the toilet's color. Above the tub, a horizontal window allows natural light to enter, enhancing the room's airy feel. The decor includes earth-toned pots with green plants, which add a touch of nature and color. A wooden stool sits beside the tub, holding toiletries, and a dark towel is draped over a wooden ladder towel rack, giving the space a rustic touch. The flooring seems to be of a polished concrete or a similar material in a color that complements the wall's rust hue. The overall atmosphere is one of contemporary tranquility, blending natural elements with modern design. The image features a modern bathroom interior with a minimalist design aesthetic. A free-standing white toilet is visible on the left, beside a tall, obscured glass divider, providing a sense of privacy while still allowing light to pass through. The walls are finished with a mix of materials, combining a rough, plaster-like texture with a smooth, rust-colored section that creates a warm contrast against the cooler tones of the space. The bathtub is sleek and white, fitted with black fixtures that match the toilet's color. Above the tub, a horizontal window allows natural light to enter, enhancing the room's airy feel. The decor includes earth-toned pots with green plants, which add a touch of nature and color. A wooden stool sits beside the tub, holding toiletries, and a dark towel is draped over a wooden ladder towel rack, giving the space a rustic touch. The flooring seems to be of a polished concrete or a similar material in a color that complements the wall's rust hue. The overall atmosphere is one of contemporary tranquility, blending natural elements with modern design.Two product call outs using white circles with one popup reading "Organic Lavender soap" and the second "Grey upcycled cotton towel".A product call out using a white circle with a popup reading "Organic lavender soap".
how it works

The difference is in the details. Whence makes sourcing them easier.

1

Sign up and browse vetted brands.

A Whence subscription unlocks access to thoughtful brands ready to meet your business needs.

Three distinct products are displayed against a transparent background. On the left is a glass jar labeled 'WHITE MAUSU PEANUT rayu No. 01' with visible red chili oil and pepper flakes. The center features a bright yellow box of 'CYPRESS CEDARWOOD GLYCERIN SOAP' with a description of its camphorous and woody scent. On the right, a can of 'HEARTWOOD FARM & CIDERY Forest Garden' sparkling cider is presented, noted to be sweetened just a touch with MAPLE SYRUP from the farm and community, at 355ml 6.8% ALC/VOL.
2

Connect with brands and access pre-negotiated pricing.

Build relationships with brands by reading their stories and messaging them directly on the Whence platform. Whence pre-negotiates pricing to save you time and effort.

3

Seamlessly order and stock up.

Ordering and reordering are simple, and we ship directly to your door, so you’ll never run out of what your guests love.

Three distinct products are displayed against a transparent background. On the left is a glass jar labeled 'WHITE MAUSU PEANUT rayu No. 01' with visible red chili oil and pepper flakes. The center features a bright yellow box of 'CYPRESS CEDARWOOD GLYCERIN SOAP' with a description of its camphorous and woody scent. On the right, a can of 'HEARTWOOD FARM & CIDERY Forest Garden' sparkling cider is presented, noted to be sweetened just a touch with MAPLE SYRUP from the farm and community, at 355ml 6.8% ALC/VOL.
1

Sign up and browse vetted brands.

A Whence subscription unlocks access to thoughtful brands ready to meet your business needs.

2

Connect with brands and access pre-negotiated pricing.

Build relationships with brands by reading their stories and messaging them directly on the Whence platform. Whence pre-negotiates pricing to save you time and effort.

3

Seamlessly order and stock up.

Ordering and reordering are simple, and we ship directly to your door, so you’ll never run out of what your guests love.

Why Whence?

Vetted brands

We vet for quality, authenticity and reliability.

Manufacturer direct pricing

Whence pre-negotiates prices directly with brands so you can access manufacturer direct pricing no matter how much or little you buy.

Access to a new world of goods and services for hospitality

We select brands who understand that small details make a big difference.

Our Standards

Thoughtful brands create a better experience for your guests.

High-quality products are the bare minimum—guests expect more. We give you direct access to brands that align with your guests' values so they keep coming back.

About Us
Join like-minded brands selling with Whence
An elegant still life composition on a draped white cloth with a chocolate brown backdrop and a draped beige fabric. It features a green vase with dried flowers, a dark green fruit bowl containing avocados and tomatoes, and a mustard yellow planter with a blooming pink calla lily and eucalyptus branches. Two pieces of coral and a white shell add a natural touch to the scene, which is illuminated by soft, directional light.

Cyrc.

Our products are manufactured in Montreal using traceable recycled materials. Our circular business model prevents our materials from ending up as waste.

A dynamic arrangement of flavored seltzer cans and fresh ingredients on a white surface. The scene includes three cans of 'Bickco Seltzer' in orange vanilla, lime, and ginger flavors. Accompanying the cans are corresponding fresh ingredients: a tangerine, a sliced grapefruit, cherries, ginger root, and vanilla beans. The setup is well-lit, highlighting the natural textures and vibrant colors of the ingredients.

Le Seltzer

We’re a family-run sparkling water company run out of Montreal with natural flavors you've never experienced before, from mangosteen to yuzu blossom pomelo.

Close-up view of the delicate, creamy white gills of mushrooms. The soft lines and curves of the gills create an almost wave-like pattern, and the depth of field brings a velvety texture to the image. The background fades into a soft, dark blur, putting the focus on the intricate details of the mushroom structure.

Heartee Foods

Gourmet mushroom farmers taking “farm to fork” to a new level. Uniquely located in urban areas, we're hyper-local and deliver directly from our farm to you!

An aesthetically arranged selection of artisanal soap bars and bath products on a marble surface. Two oval soap dishes, one holding a dark brown bar labeled 'drachm' and the other a marbled gray soap. Surrounding them are various rectangular soap bars in muted colors like orange, green, and pale gray, each embossed with the 'drachm' logo. The natural light casts soft shadows, enhancing the textures and organic feel of the high-quality bath products.

Drachm Apothecary

Experiential and meaningful skin care and guest amenities that explore colours, scents, and textures connected to the world around us.

A sunlit outdoor setting with two cans of 'Heartwood sparkle Organic Apple Sparkling Apple Cider' on a wooden surface. Beside the cans, a glass filled with the pale yellow cider is displayed, with droplets of condensation visible. Fresh red apples are scattered around, contributing to the rustic and refreshing vibe. The backdrop is a softly focused garden, filled with greenery and hints of purple flowers.

Heartwood Cidery

Our family-owned business makes small-batch craft alcoholic and non-alcoholic ciders using ingredients from our farm and local community in Ontario.

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Sell With Whence

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Whence connects you directly with buyers to increase visibility and sales. Focus on growing your business while we take care of the logistics.

Sell with Whence

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